American Girl

Bringing out the joy of girlhood is at the heart of everything we do. Through adventurous stories and imaginative play, we give girls the chance to discover who they are—and who they’re meant to be.

No matter if she’s a toddler or entering her teen years, every girl can find inspiration to be her best, to grow a strong mind and spirit, to laugh while she learns to be resilient, confident, and kind. Most of all, we hope to open girls’ eyes to a bigger world so they can create a brighter future for us all.